Customer Personas for SubProfit Entrepreneurship Academy

Persona 1: “The Corporate Climber Carla”

Demographics

Age: 30-35
Gender: Female
Location: New York City, San Francisco, or similar urban environments
Income: $80,000-$100,000 per year
Job Title: Senior Manager in corporate settings, often in finance, tech, or healthcare
Education: Bachelor’s degree, MBA in progress or completed
Family Status: Single or newly married, possibly with young children

Psychographics

Values: Highly values personal and career growth, aspires to C-suite
Personality: Competitive, highly organized, and outgoing
Challenges: Balancing work, self-development, and personal life
Hobbies: Attending industry conferences, reading business journals, socializing with influential people

Buying Behavior

Decision Factors: Certifications, networking opportunities, course length, peer reviews
Preferred Channels: LinkedIn, industry-specific platforms, and recommendations from mentors
Price Sensitivity: Low; will invest if perceived value is high
Commitment: High; will complete courses diligently and practice new skills

Persona 2: “Startup Steve”

Demographics

Age: 24-30
Gender: Male
Location: Startup hubs like Silicon Valley, Austin, or Boston
Income: $60,000–$80,000, including venture capital
Job Title: Startup founder or Co-founder
Education: Bachelor’s in Computer Science or Business Administration
Family Status: Single or in a relationship, no kids

Psychographics

Values: Innovation, flexibility, sustainability
Personality: Creative, risk-taker, constantly brainstorming new ideas
Challenges: Lack of time, need for multi-disciplinary skills
Hobbies: Hackathons, reading tech blogs, active in entrepreneurial communities online

Buying Behavior

Decision Factors: Industry relevance, practical skills, scalability potential
Preferred Channels: Twitter, Reddit, podcasts featuring entrepreneurs
Price Sensitivity: Medium; looks for good ROI
Commitment: Moderate; interested but easily distracted by other commitments

Persona 3: “Retirement-Ready Rachel”

Demographics

Age: 55-65
Gender: Female
Location: Affluent suburban communities
Income: $120,000+ including investments
Job Title: C-suite Executive or recently retired
Education: Multiple degrees and professional courses
Family Status: Married, grown-up kids, maybe grandchildren

Psychographics

Values: Security, legacy, and work-life balance
Personality: Wise, cautious, community-oriented
Challenges: Keeping up with rapid technological changes
Hobbies: Gardening, book clubs, volunteering

Buying Behavior

Decision Factors: Trustworthiness, expert instructors, relevance to age and career stage
Preferred Channels: Email newsletters, premium magazines, recommendations from financial advisors
Price Sensitivity: Low; willing to invest for quality and personalized attention
Commitment: High; engages thoroughly with content and applies learning

Persona 4: “Freelancer Fiona”

Demographics

Age: 25-35
Gender: Female
Location: Anywhere with a good WiFi connection; often a digital nomad
Income: $40,000-$60,000, largely project-based
Job Title: Freelance Graphic Designer, Content Creator, etc.
Education: Bachelor’s degree in a creative field
Family Status: Single or in a casual relationship, no kids

Psychographics

Values: Flexibility, autonomy, creative freedom
Personality: Independent, resourceful, adventurous
Challenges: Income stability, networking, personal branding
Hobbies: Traveling, blogging, photography

Buying Behavior

Decision Factors: Course flexibility, skill applicability, short-term ROI
Preferred Channels: Instagram, YouTube, freelance forums
Price Sensitivity: Medium-High; looks for value deals or discounts
Commitment: Moderate; will likely multitask courses with work

Persona 5: “Side-Hustle Sam”

Demographics

Age: 35-45
Gender: Male
Location: Suburban communities
Income: $70,000–$85,000 from full-time job, plus side income
Job Title: IT Consultant, with a side-hustle like an Etsy store
Education: Bachelor’s in IT or related field
Family Status: Married, with 1-2 kids

Psychographics

Values: Financial security, work-life balance, diversified income
Personality: Practical, reliable, curious
Challenges: Time management, scaling the side hustle
Hobbies: DIY projects, family outings, community events

Buying Behavior

Decision Factors: Real-world applicability, online format, potential for income boost
Preferred Channels: Blogs, Facebook Groups, newsletters
Price Sensitivity: Medium; willing to invest if it’s a sure bet
Commitment: Moderate; juggles multiple commitments but serious about learning

Persona 6: “Student Sarah”

Demographics

Age: 18-22
Gender: Female
Location: University towns, currently in dorms or shared housing
Income: <$20,000, often reliant on part-time jobs or parental support
Job Title: Student, often in Business, Economics, or STEM
Education: Undergraduate student
Family Status: Single, no kids

Psychographics

Values: Education, networking, early career development
Personality: Energetic, ambitious, social
Challenges: Student loans, limited work experience
Hobbies: Campus clubs, internships, social events

Buying Behavior

Decision Factors: Affordability, course reviews, networking potential
Preferred Channels: LinkedIn, student forums, college career services
Price Sensitivity: High; will opt for free trials, scholarships, or heavy discounts
Commitment: High during breaks; Low during the semester due to academic pressures

By having a detailed understanding of these personas, SubProfit Entrepreneurship Academy can personalize both their marketing tactics and course offerings more effectively.

By extending your personas to these six types, you’ll have a more comprehensive understanding of your potential customer base, allowing for highly targeted marketing and product offerings.

Persona 7: “Tech Guru Tetsuo”

Demographics

Age: 28-38
Gender: Male
Location: Tokyo, Japan
Income: ¥7,000,000 – ¥12,000,000 per year
Job Title: Software Engineer at a tech startup
Education: Bachelor’s in Computer Science
Family Status: Single or newly married, no kids

Psychographics

Values: Innovation, efficiency, work-life balance
Personality: Introverted, highly analytical, tech-savvy
Challenges: Keeping up with rapid technology changes, work-life balance
Hobbies: Coding, video games, tech meetups

Buying Behavior

Decision Factors: Curriculum quality, instructor expertise, networking opportunities
Preferred Channels: GitHub, tech blogs, LinkedIn
Price Sensitivity: Moderate; willing to invest for quality
Commitment: High; highly focused and dedicated

Persona 8: “Mumbai Mompreneur Meera”

Demographics

Age: 30-40
Gender: Female
Location: Mumbai, India
Income: ₹5,000,000 – ₹7,000,000 per year
Job Title: Small Business Owner (family-oriented products/services)
Education: Master’s in Business Administration
Family Status: Married with kids

Psychographics

Values: Family, female empowerment, community
Personality: Outgoing, socially responsible, ambitious
Challenges: Time management, work-family balance
Hobbies: Family activities, social causes, local community events

Buying Behavior

Decision Factors: Flexibility, scalability, value for money
Preferred Channels: Facebook, women’s entrepreneurship forums, WhatsApp groups
Price Sensitivity: Moderate; looking for value-added courses
Commitment: Moderate; juggles multiple responsibilities but values growth

Persona 9: “Beijing Student Bo”

Demographics

Age: 19-25
Gender: Male
Location: Beijing, China
Income: Minimal; supported by family
Job Title: Full-time student, possibly a part-time internship
Education: Currently studying Business or Economics
Family Status: Single, no kids

Psychographics

Values: Educational success, career prospects, social standing
Personality: Competitive, disciplined, academically driven
Challenges: Stress management, global career opportunities
Hobbies: Networking events, academic clubs, e-sports

Buying Behavior

Decision Factors: Accreditation, alumni success rate, networking
Preferred Channels: WeChat groups, student forums, academic advisors
Price Sensitivity: Low; often funded by family
Commitment: High; motivated to succeed academically

With these three Asia-focused personas, you can better tailor your offerings and marketing strategies to meet the unique needs, expectations, and behaviors of your Asian audience.

Persona 10: “Berlin Freelancer Frida”

Demographics

Age: 25-35
Gender: Female
Location: Berlin, Germany
Income: €40,000 – €70,000 per year
Job Title: Freelance Graphic Designer
Education: Bachelor’s in Fine Arts
Family Status: Single or in a relationship, no kids

Psychographics

Values: Freedom, creativity, sustainability
Personality: Open-minded, creative, flexible
Challenges: Job stability, time management, keeping skills updated
Hobbies: Art exhibitions, travel, organic gardening

Buying Behavior

Decision Factors: Schedule flexibility, skill applicability, reviews/testimonials
Preferred Channels: Instagram, art blogs, coworking spaces
Price Sensitivity: Moderate to high; seeks value for quality
Commitment: Moderate; juggles different projects and interests

Persona 11: “London Finance Fiona”

Demographics

Age: 40-50
Gender: Female
Location: London, United Kingdom
Income: £100,000 – £150,000 per year
Job Title: Financial Advisor
Education: Master’s in Finance
Family Status: Married, two teenagers

Psychographics

Values: Stability, future planning, professional growth
Personality: Logical, analytical, family-oriented
Challenges: Career stagnation, managing work-life balance
Hobbies: Reading financial news, yoga, family outings

Buying Behavior

Decision Factors: Course reputation, networking opportunities, immediate ROI
Preferred Channels: LinkedIn, financial news websites, premium networking events
Price Sensitivity: Low; willing to invest for quality
Commitment: High; very career-focused and willing to invest time for advancement

Persona 12: “Stockholm Startup Sven”

Demographics

Age: 30-40
Gender: Male
Location: Stockholm, Sweden
Income: Variable (depends on the startup stage)
Job Title: Startup Founder
Education: MBA
Family Status: In a relationship, maybe 1 young child

Psychographics

Values: Innovation, sustainability, social impact
Personality: Optimistic, resilient, tech-savvy
Challenges: Funding, work-life balance, scalability
Hobbies: Outdoor activities, reading tech journals, hackathons

Buying Behavior

Decision Factors: Scalability, investment potential, mentorship
Preferred Channels: Tech incubators, AngelList, LinkedIn
Price Sensitivity: High; very cost-conscious due to startup budget
Commitment: High; his startup is his passion and main focus

These European-focused personas can help you understand the different needs, motivations, and pain points of prospective customers in Europe, thereby allowing you to tailor your marketing and offerings accordingly.

Persona 13: “Nairobi Tech Nia”

Demographics

Age: 22-32
Gender: Female
Location: Nairobi, Kenya
Income: $10,000 – $25,000 per year
Job Title: Junior Software Developer
Education: Bachelor’s in Computer Science
Family Status: Single, no kids

Psychographics

Values: Empowerment, innovation, community
Personality: Ambitious, curious, adaptable
Challenges: Job market competition, skill advancement, gender bias in tech
Hobbies: Coding bootcamps, community volunteering, travel

Buying Behavior

Decision Factors: Skill relevance, cost-effectiveness, job market demand
Preferred Channels: Tech blogs, YouTube, LinkedIn
Price Sensitivity: High; looking for affordable but high-quality options
Commitment: High; eager to climb the career ladder

Persona 14: “Lagos Entrepreneur Lanre”

Demographics

Age: 35-45
Gender: Male
Location: Lagos, Nigeria
Income: $30,000 – $50,000 per year
Job Title: Small Business Owner (Fashion Retail)
Education: Bachelor’s in Business Administration
Family Status: Married, two children

Psychographics

Values: Legacy, financial freedom, cultural preservation
Personality: Outgoing, risk-taking, family-oriented
Challenges: Market saturation, import/export laws, work-life balance
Hobbies: Fashion shows, networking events, family outings

Buying Behavior

Decision Factors: Local market applicability, scalability, reputation
Preferred Channels: Local business fairs, Facebook, Instagram
Price Sensitivity: Moderate; willing to invest for long-term growth
Commitment: High; deeply invested in business and family

Persona 15: “Cape Town Creative Carla”

Demographics

Age: 28-38
Gender: Female
Location: Cape Town, South Africa
Income: $20,000 – $40,000 per year
Job Title: Freelance Content Creator
Education: Bachelor’s in Communication
Family Status: In a relationship, no kids

Psychographics

Values: Creativity, self-expression, social issues
Personality: Artistic, insightful, empathetic
Challenges: Job stability, audience engagement, burnout
Hobbies: Photography, social activism, beach activities

Buying Behavior

Decision Factors: Creative freedom, community, self-growth
Preferred Channels: Instagram, Pinterest, art galleries
Price Sensitivity: Moderate; willing to pay more for unique opportunities
Commitment: Moderate; balances personal and professional life

These personas focused on the African market can help you create tailored content and programs that resonate with unique needs and circumstances of this diverse and vibrant continent.

Persona 16: “Bogotá Business Brenda”

Demographics

Age: 40-50
Gender: Female
Location: Bogotá, Colombia
Income: $50,000 – $70,000 per year
Job Title: Corporate Sales Manager
Education: MBA
Family Status: Divorced, two teenage children

Psychographics

Values: Professional development, stability, family well-being
Personality: Driven, meticulous, resilient
Challenges: Balancing motherhood and career, job stress, market volatility
Hobbies: Cooking, reading, weekend hiking

Buying Behavior

Decision Factors: Credibility, ROI, time commitment
Preferred Channels: LinkedIn, professional networks, webinars
Price Sensitivity: Low; considers investment for career advancement
Commitment: High; devoted to self-improvement for career and family

Persona 17: “São Paulo Startup Santiago”

Demographics

Age: 25-35
Gender: Male
Location: São Paulo, Brazil
Income: $15,000 – $30,000 per year
Job Title: Startup Co-Founder
Education: Bachelor’s in Engineering
Family Status: Single, no kids

Psychographics

Values: Innovation, sustainability, social impact
Personality: Visionary, adaptable, optimistic
Challenges: Fundraising, market penetration, government regulations
Hobbies: Meetups, playing soccer, experimenting with tech gadgets

Buying Behavior

Decision Factors: Scalability, hands-on application, mentorship
Preferred Channels: Startup incubators, tech blogs, Twitter
Price Sensitivity: Moderate; values investments that yield traction
Commitment: High; fully committed to his startup’s success

Persona 18: “Mexico City Millennial Marta”

Demographics

Age: 18-24
Gender: Female
Location: Mexico City, Mexico
Income: Less than $10,000 (Student)
Job Title: Part-time barista, Student
Education: In college for Graphic Design
Family Status: Single, no kids

Psychographics

Values: Learning, creativity, cultural diversity
Personality: Energetic, creative, curious
Challenges: School costs, job opportunities, lack of experience
Hobbies: Art & design, social media, concerts

Buying Behavior

Decision Factors: Affordability, flexibility, skill applicability
Preferred Channels: Instagram, YouTube, Student Groups
Price Sensitivity: High; has limited income as a student
Commitment: Moderate; juggles between study, work, and personal life

Each of these personas reflects unique circumstances, needs, and aspirations of people from various parts of South and Central America. Tailoring your academy’s offerings to these personas could enhance your outreach and effectiveness.

Persona 19: “Remote Work Rachel”

Demographics

Age: 30-40
Gender: Female
Location: USA (Remote Worker)
Income: $60,000 – $80,000 per year
Job Title: Remote Project Manager for a Tech Company
Education: Bachelor’s in Business Administration
Family Status: Married, one young child

Psychographics

Values: Flexibility, work-life balance, continuous learning
Personality: Independent, self-disciplined, introverted
Challenges: Isolation, team engagement, career advancement
Hobbies: Reading, gardening, online courses

Buying Behavior

Decision Factors: Course flexibility, relevance to remote work, skill enhancement
Preferred Channels: Blogs about remote work, online forums, LinkedIn
Price Sensitivity: Moderate; values investments that offer practical skills
Commitment: High; aims for career progression as a remote worker

Persona 20: “Eco-Conscious Emma”

Demographics

Age: 20-30
Gender: Female
Location: Germany
Income: $25,000 – $40,000 per year
Job Title: Environmental Consultant
Education: Bachelor’s in Environmental Science
Family Status: Single, no kids

Psychographics

Values: Sustainability, ethical consumption, social activism
Personality: Passionate, idealistic, socially responsible
Challenges: Convincing businesses to go green, keeping up with regulations, burnout
Hobbies: Volunteering, hiking, eco-friendly DIY projects

Buying Behavior

Decision Factors: Environmental impact, ethical credibility, practical application
Preferred Channels: Environmental podcasts, sustainability conferences, social media
Price Sensitivity: Low; willing to pay for high-quality, ethical courses
Commitment: High; dedicated to improving her impact and influence

Persona 21: “Startup Savvy Sam”

Demographics

Age: 40-55
Gender: Male
Location: Silicon Valley, USA
Income: $150,000+ per year
Job Title: Angel Investor and Startup Advisor
Education: MBA
Family Status: Divorced, two children in college

Psychographics

Values: Innovation, financial growth, networking
Personality: Charismatic, ambitious, analytical
Challenges: Sourcing quality startups, risk assessment, time management
Hobbies: Golf, attending business galas, reading market analysis

Buying Behavior

Decision Factors: ROI, networking opportunities, industry relevance
Preferred Channels: Investor meetups, exclusive webinars, industry reports
Price Sensitivity: Low; focuses on long-term value and growth
Commitment: Moderate; multiple commitments, selective engagement

These personas focus on different market niches—remote work, eco-consciousness, and startup investment. Understanding their unique needs will enable SubProfit Entrepreneurship Academy to tailor its services and outreach more effectively.

Persona 22: “Boomerang Betty”

Demographics

Age: 45-55
Gender: Female
Location: Australia
Income: $40,000 – $55,000 per year
Job Title: Returning to the workforce, previously a stay-at-home mom
Education: Associate’s Degree in Business
Family Status: Married, two kids in college

Psychographics

Values: Family, stability, re-skilling
Personality: Dependable, optimistic, adaptable
Challenges: Technology gap, ageism in hiring, work-life balance
Hobbies: Gardening, cooking, community service

Buying Behavior

Decision Factors: Flexibility, skill applicability, support services
Preferred Channels: Community bulletin boards, Facebook groups, word-of-mouth
Price Sensitivity: High; looking for cost-effective ways to upgrade skills
Commitment: High; committed to rejoining the workforce

Persona 23: “Freelancer Fred”

Demographics

Age: 25-35
Gender: Male
Location: India
Income: $20,000 – $40,000 per year
Job Title: Freelance Graphic Designer
Education: Bachelor’s in Graphic Design
Family Status: Single, no kids

Psychographics

Values: Creativity, freedom, self-expression
Personality: Creative, introverted, independent
Challenges: Income stability, client acquisition, tax management
Hobbies: Sketching, photography, blogging

Buying Behavior

Decision Factors: Skill enhancement, networking opportunities, brand credibility
Preferred Channels: Instagram, design forums, online webinars
Price Sensitivity: Moderate; willing to invest in courses that offer tangible benefits
Commitment: Moderate; flexible but often busy with client projects

Persona 24: “Corporate Climber Claire”

Demographics

Age: 30-40
Gender: Female
Location: United Kingdom
Income: $90,000 – $120,000 per year
Job Title: Middle-Management in a Corporate Firm
Education: MBA
Family Status: Single, no kids

Psychographics

Values: Ambition, professionalism, influence
Personality: Ambitious, driven, strategic
Challenges: Glass ceiling, corporate politics, stress management
Hobbies: Fitness, self-help books, networking events

Buying Behavior

Decision Factors: Leadership skills, career advancement, personal branding
Preferred Channels: LinkedIn, industry conferences, alumni networks
Price Sensitivity: Low; willing to invest in premium courses and coaches
Commitment: High; actively looking to advance her career

These personas cater to market niches—returning to the workforce, freelancing, and corporate career advancement—that SubProfit Entrepreneurship Academy may find useful for refining its course offerings and marketing strategies.

Persona 25: “Budget Billy”

Demographics

Age: 18-25
Gender: Male
Location: United States
Income: Less than $20,000 per year (Part-time job)
Job Title: College Student
Education: Currently in college
Family Status: Single

Psychographics

Values: Affordability, value for money, self-development
Personality: Introverted, analytical, frugal
Challenges: Limited budget, lack of professional experience
Hobbies: Video games, online forums, coding

Buying Behavior

Decision Factors: Price, utility, student discounts
Preferred Channels: Email newsletters, educational blogs, YouTube
Price Sensitivity: Very High
Commitment: Low; likely to engage if there is a low-cost or free trial

Persona 26: “Mid-Tier Mary”

Demographics

Age: 30-40
Gender: Female
Location: Canada
Income: $50,000 – $70,000 per year
Job Title: Office Manager
Education: Bachelor’s Degree
Family Status: Married, one kid

Psychographics

Values: Balance, career development, convenience
Personality: Practical, family-oriented, ambitious
Challenges: Balancing work, family, and self-development
Hobbies: Reading, family outings, cooking

Buying Behavior

Decision Factors: Convenience, effectiveness, moderate pricing
Preferred Channels: LinkedIn, parenting blogs, newsletters
Price Sensitivity: Moderate
Commitment: Moderate; wants a good balance between cost and value

Persona 27: “High-End Henry”

Demographics

Age: 45-55
Gender: Male
Location: Singapore
Income: Over $200,000 per year
Job Title: CEO of a Small Business
Education: Master’s Degree or higher
Family Status: Married, two kids in high school

Psychographics

Values: Quality, exclusivity, networking
Personality: Charismatic, assertive, visionary
Challenges: Time management, keeping up with industry trends
Hobbies: Golf, fine dining, traveling

Buying Behavior

Decision Factors: Exclusivity, prestige, specialized knowledge
Preferred Channels: Industry events, referrals, executive clubs
Price Sensitivity: Low
Commitment: High; willing to pay for premium content and exclusive access

These personas, each with different levels of price sensitivity, will allow SubProfit Entrepreneurship Academy to craft highly targeted marketing messages and pricing strategies.

Persona 28: “Deal-Seeker Donna”

Demographics

Age: 35-45
Gender: Female
Location: United Kingdom
Income: $30,000 – $40,000 per year
Job Title: Administrative Assistant
Education: Associate Degree
Family Status: Single parent, two kids

Psychographics

Values: Savings, practicality, family
Personality: Budget-conscious, resourceful, hardworking
Challenges: Making ends meet, furthering education on a budget
Hobbies: Couponing, DIY crafts, gardening

Buying Behavior

Decision Factors: Discounts, payment plans, promotions
Preferred Channels: Social media, coupon websites, community forums
Price Sensitivity: Very high
Commitment: Low to Moderate; will commit if a substantial discount or value add is present

Persona 29: “Stable Sarah”

Demographics

Age: 28-38
Gender: Female
Location: Australia
Income: $70,000 – $90,000 per year
Job Title: Software Developer
Education: Bachelor’s Degree
Family Status: In a relationship, no kids

Psychographics

Values: Work-life balance, personal growth, quality
Personality: Balanced, inquisitive, focused
Challenges: Finding valuable skill development programs that fit her schedule
Hobbies: Hiking, reading, coding

Buying Behavior

Decision Factors: Quality, brand reputation, customer reviews
Preferred Channels: Tech blogs, LinkedIn, professional meetups
Price Sensitivity: Moderate
Commitment: Moderate to High; willing to invest in quality

Persona 30: “Premium Paul”

Demographics

Age: 50-60
Gender: Male
Location: Germany
Income: Over $250,000 per year
Job Title: Senior Partner at a Law Firm
Education: Juris Doctor (J.D.)
Family Status: Married, three kids in college

Psychographics

Values: Prestige, exclusivity, mastery
Personality: Confident, ambitious, authoritative
Challenges: Maintaining a leadership edge, keeping up with industry changes
Hobbies: Wine tasting, luxury travel, classical music

Buying Behavior

Decision Factors: Exclusivity, expertise, networking opportunities
Preferred Channels: Exclusive events, personal referrals, private clubs
Price Sensitivity: Very low
Commitment: Very high; seeks long-term, high-value engagements

With these added personas based on price sensitivity, SubProfit Entrepreneurship Academy can fine-tune its marketing strategies, content, and pricing tiers to effectively reach and convert diverse segments of the market.

Persona 31: “Freelancer Frank”

Demographics

Age: 22-30
Gender: Male
Location: United States
Income: $40,000 – $55,000 per year
Job Title: Junior Software Engineer
Education: Bachelor’s Degree
Family Status: Single, no kids

Psychographics

Values: Flexibility, creativity, financial independence
Personality: Ambitious, tech-savvy, outgoing
Challenges: Balancing full-time job and freelance gigs
Hobbies: Gaming, coding, networking events

Buying Behavior

Decision Factors: Online courses, freelance platforms, tax advice
Preferred Channels: YouTube, tech blogs, social media
Side Hustle: Freelance software development

Persona 32: “Handmade Hannah”

Demographics

Age: 28-38
Gender: Female
Location: Canada
Income: $25,000 – $35,000 per year
Job Title: Retail Associate
Education: Some college, no degree
Family Status: In a relationship, no kids

Psychographics

Values: Artistic expression, sustainability, community
Personality: Creative, nurturing, eco-conscious
Challenges: Expanding her Etsy store, sourcing eco-friendly materials
Hobbies: Crafting, gardening, social activism

Buying Behavior

Decision Factors: Marketing courses, sustainable business practices, raw materials
Preferred Channels: Etsy forums, Pinterest, Instagram
Side Hustle: Selling handmade crafts on Etsy

Persona 33: “Consultant Carol”

Demographics

Age: 40-50
Gender: Female
Location: United Kingdom
Income: $100,000 – $120,000 per year
Job Title: HR Manager
Education: Master’s Degree
Family Status: Married, two kids

Psychographics

Values: Expertise, work-life balance, family
Personality: Strategic, organized, empathetic
Challenges: Scaling her consulting business without compromising family time
Hobbies: Reading, family outings, professional development courses

Buying Behavior

Decision Factors: Time management tools, high-level business strategy, coaching
Preferred Channels: LinkedIn, industry conferences, webinars
Side Hustle: HR consulting services

These side-hustle-focused personas can help SubProfit Entrepreneurship Academy tailor its programs, outreach efforts, and resource allocation to meet the needs of these specific subsets of aspiring entrepreneurs.

Persona 34: “Budget-Conscious Betty”

Demographics

Age: 20-28
Gender: Female
Location: United States
Income: Less than $30,000 per year
Job Title: Customer Service Representative
Education: High School Diploma
Family Status: Single

Psychographics

Values: Frugality, stability, learning
Personality: Practical, resourceful, curious
Challenges: Limited financial resources to invest in a business
Hobbies: Budgeting, blogging, reading self-help books

Buying Behavior

Decision Factors: Cost, value for money, return on investment
Preferred Channels: Blogs, YouTube, social media
Income Level: Low-income

Persona 35: “Middle-Income Mike”

Demographics

Age: 35-45
Gender: Male
Location: Canada
Income: $50,000 – $75,000 per year
Job Title: Marketing Specialist
Education: Bachelor’s Degree
Family Status: Married, one kid

Psychographics

Values: Comfort, community, work-life balance
Personality: Collaborative, creative, responsible
Challenges: Scaling income without compromising time with family
Hobbies: Camping, social media, local sports

Buying Behavior

Decision Factors: Reliability, brand reputation, work-life balance
Preferred Channels: Networking events, podcasts, newsletters
Income Level: Middle-income

Persona 36: “Affluent Annie”

Demographics

Age: 50-60
Gender: Female
Location: Germany
Income: Over $100,000 per year
Job Title: Senior Executive
Education: Master’s Degree
Family Status: Divorced, adult children

Psychographics

Values: Quality, exclusivity, networking
Personality: Assertive, accomplished, analytical
Challenges: Finding high-return investment opportunities
Hobbies: Luxury travel, art collecting, reading

Buying Behavior

Decision Factors: Exclusivity, high potential for return, expertise
Preferred Channels: Exclusive events, high-end publications, personal referrals
Income Level: High-income

By catering to these personas, SubProfit Entrepreneurship Academy can customize its courses, pricing models, and marketing strategies to suit different financial capacities and aspirations.

Persona 37: “Sustainability Sarah”

Demographics

Age: 25-35
Gender: Female
Location: United Kingdom
Income: $40,000 – $60,000 per year
Job Title: Environmental Consultant
Education: Bachelor’s Degree in Environmental Science
Family Status: Single

Psychographics

Values: Sustainability, ethical responsibility, social impact
Personality: Compassionate, informed, proactive
Challenges: Balancing ethical concerns with business growth
Hobbies: Gardening, hiking, volunteering

Buying Behavior

Decision Factors: Social and environmental impact, ethical sourcing, long-term value
Preferred Channels: Social media, documentaries, blogs

Persona 38: “Tech-Savvy Tim”

Demographics

Age: 22-30
Gender: Male
Location: Silicon Valley, USA
Income: $70,000 – $100,000 per year
Job Title: Software Engineer
Education: Bachelor’s Degree in Computer Science
Family Status: Single

Psychographics

Values: Innovation, efficiency, disruptive technologies
Personality: Analytical, ambitious, curious
Challenges: Staying ahead of rapidly evolving tech trends
Hobbies: Coding, gaming, attending tech meetups

Buying Behavior

Decision Factors: Cutting-edge technology, scalability, expert insights
Preferred Channels: Industry conferences, tech blogs, podcasts

Persona 39: “Family-Focused Fiona”

Demographics

Age: 30-40
Gender: Female
Location: Australia
Income: $60,000 – $80,000 per year
Job Title: HR Manager
Education: Master’s Degree in Human Resources
Family Status: Married with young children

Psychographics

Values: Family, work-life balance, community
Personality: Nurturing, organized, responsible
Challenges: Balancing family life with career ambitions
Hobbies: Spending time with family, cooking, community events

Buying Behavior

Decision Factors: Flexibility, reliability, value for the whole family
Preferred Channels: Parenting blogs, community boards, family-oriented podcasts

By understanding these value-based personas, SubProfit Entrepreneurship Academy can design its courses and community outreach in ways that resonate deeply with these specific groups of people.

Persona 40: “Budget-Conscious Brenda”

Demographics

Age: 45-55
Gender: Female
Location: Midwest, USA
Income: $35,000 – $50,000 per year
Job Title: Administrative Assistant
Education: Some college, no degree
Family Status: Married with adult children

Psychographics

Decision Factors: Affordability, cost-effectiveness, utility
Personality: Pragmatic, cautious, frugal
Challenges: Finding cost-effective resources for entrepreneurship
Hobbies: Couponing, cooking at home, watching personal finance videos

Buying Behavior

Preferred Channels: Discount websites, email promotions, community bulletin boards

Persona 41: “High-End Henry”

Demographics

Age: 40-50
Gender: Male
Location: New York City, USA
Income: $200,000 – $300,000 per year
Job Title: Corporate Lawyer
Education: Juris Doctor (JD)
Family Status: Married, no children

Psychographics

Decision Factors: Luxury, exclusivity, prestige
Personality: Confident, assertive, indulgent
Challenges: Managing a busy lifestyle while wanting to invest in exclusive ventures
Hobbies: Fine dining, golf, collecting art

Buying Behavior

Preferred Channels: Premium subscription services, personal shopper, exclusive member clubs

Persona 42: “Time-Savvy Tina”

Demographics

Age: 30-40
Gender: Female
Location: London, UK
Income: $60,000 – $80,000 per year
Job Title: Marketing Manager
Education: Master’s Degree in Business Administration
Family Status: Single, no children

Psychographics

Decision Factors: Time-efficiency, convenience, instant results
Personality: Ambitious, impatient, resourceful
Challenges: Balancing a hectic work schedule with personal development goals
Hobbies: Quick workouts, meal prepping, speed reading

Buying Behavior

Preferred Channels: Mobile apps, 24/7 customer service, expedited delivery services

By understanding these decision-making personas, SubProfit Entrepreneurship Academy can better tailor its courses and services to meet the specific needs and expectations of these groups.

Persona 43: “Sustainable Sarah”

Demographics

Age: 25-35
Gender: Female
Location: San Francisco, USA
Income: $50,000 – $70,000 per year
Job Title: Environmental Consultant
Education: Bachelor’s in Environmental Science
Family Status: Single, no children

Psychographics

Values: Environmental sustainability, social justice
Personality: Altruistic, conscientious, passionate
Challenges: Finding eco-friendly entrepreneurship opportunities
Hobbies: Hiking, volunteering, reading about sustainable practices

Buying Behavior

Preferred Channels: Eco-friendly platforms, social media groups focused on sustainability

Persona 44: “Family-First Fiona”

Demographics

Age: 35-45
Gender: Female
Location: Toronto, Canada
Income: $40,000 – $60,000 per year
Job Title: Nurse
Education: Nursing Diploma
Family Status: Married with young children

Psychographics

Values: Family, work-life balance, community
Personality: Compassionate, reliable, nurturing
Challenges: Balancing family life with career ambitions
Hobbies: Family outings, community events, cooking

Buying Behavior

Preferred Channels: Family-oriented platforms, mom blogs, community centers

Persona 45: “Mindful Max”

Demographics

Age: 20-30
Gender: Male
Location: Berlin, Germany
Income: $30,000 – $50,000 per year
Job Title: Yoga Instructor
Education: High School Diploma
Family Status: Single, no children

Psychographics

Values: Mindfulness, personal growth, inner peace
Personality: Calm, introspective, philosophical
Challenges: Financial stability without sacrificing personal values
Hobbies: Meditation, reading spiritual literature, traveling

Buying Behavior

Preferred Channels: Wellness platforms, meditation apps, self-help bookstores

With these personas, SubProfit Entrepreneurship Academy can better understand how to reach and engage with individuals who prioritize specific values in their decision-making process. This helps in developing courses, seminars, or services that resonate deeply with these groups.

Persona 46: “All-In Allen”

Demographics

Age: 45-55
Gender: Male
Location: New York City, USA
Income: $100,000 – $120,000 per year
Job Title: Financial Advisor
Education: MBA in Finance
Family Status: Married, two teenage children

Psychographics

Commitment Level: High
Values: Success, ambition, mastery
Personality: Driven, detail-oriented, authoritative
Challenges: Finding the right high-commitment entrepreneurial opportunities
Hobbies: Stock market analysis, mentoring young professionals, golfing

Buying Behavior

Preferred Channels: High-end entrepreneurship forums, exclusive webinars, mentorship platforms

Persona 47: “Casual Carrie”

Demographics

Age: 30-40
Gender: Female
Location: London, UK
Income: $60,000 – $80,000 per year
Job Title: Graphic Designer
Education: Bachelor’s in Graphic Design
Family Status: Single, no children

Psychographics

Commitment Level: Moderate
Values: Flexibility, creativity, balance
Personality: Creative, open-minded, laid-back
Challenges: Side hustles that offer a good balance of time and income
Hobbies: Art galleries, travel, photography

Buying Behavior

Preferred Channels: Creative platforms, art and design websites, co-working spaces

Persona 48: “Weekend Warrior Wendy”

Demographics

Age: 20-30
Gender: Female
Location: Sydney, Australia
Income: $20,000 – $30,000 per year
Job Title: Barista
Education: Some college
Family Status: Single, no children

Psychographics

Commitment Level: Low
Values: Freedom, adventure, experience
Personality: Spontaneous, fun-loving, sociable
Challenges: Side hustles that require minimal time commitment
Hobbies: Surfing, backpacking, attending music festivals

Buying Behavior

Preferred Channels: Social media, travel blogs, gig economy apps

By targeting these personas based on their levels of commitment, SubProfit Entrepreneurship Academy can offer courses and content that directly appeal to their unique needs and time investments. This enables the academy to fine-tune their offerings and maximize engagement.