Sir Martin Sorrell, The Maverick of Madison Avenue

Who is Sir Martin Sorrell

Sir Martin Sorrell is a British businessman and the founder of WPP, a global advertising and PR firm. He served as the CEO of the company for over 30 years before stepping down in 2018. Sorrell is widely regarded as one of the most influential figures in the advertising industry. Sir Martin Sorrell was born in London in 1945. He received a degree in Economics from Oxford University and later pursued a career in advertising. In 1986, he founded WPP, which became one of the world’s largest advertising and PR companies. Sorrell was known for his aggressive business tactics and played a key role in the globalization of the advertising industry. He served as CEO of WPP until 2018, when he resigned amid an internal investigation into his conduct. Sorrell is currently the CEO of S4 Capital, a digital advertising and marketing firm.

A few interesting and fun facts about Sir Martin Sorrell’s personal life

Here are a few interesting and fun facts about Sir Martin Sorrell’s personal life:

  • Sorrell is an avid collector of modern art, with a particular interest in works by American artists such as Cy Twombly and Jackson Pollock.
  • He is also a wine enthusiast and has a large collection of vintage wines.
  • Sorrell is married to Cristiana Falcone Sorrell, who is an Italian journalist and the co-founder of the Elton John AIDS Foundation.
  • In his spare time, Sorrell enjoys skiing and playing tennis.
  • He is a patron of the arts and has supported various cultural institutions, including the Royal Opera House and the British Museum.
  • Sorrell is also a member of the exclusive gentlemen’s club, the Garrick Club in London.
  • He has three children and several grandchildren.
  • Sorrell has a passion for classic cars and has a collection of vintage automobiles, including a 1950s Aston Martin and a 1960s Rolls-Royce.
  • He is an avid reader and has a particular interest in history and biographies.
  • Sorrell is also a big fan of music and has been known to attend concerts and music festivals.
  • In addition to his business and personal interests, Sorrell is also involved in various charitable causes. He is a member of the board of directors for the charitable organization CARE International and has supported various initiatives to combat poverty and promote education.
  • Sorrell is known for his sharp wit and sense of humor, and has been described as a “charismatic” and “larger-than-life” figure.

A few interesting facts about Sir Martin Sorrell’s business life

Here are a few interesting facts about Sir Martin Sorrell’s business life:

  • Sorrell founded WPP in 1986, starting out as a manufacturer of shopping bags with a single employee. Under his leadership, the company grew into one of the largest and most successful advertising and PR firms in the world.
  • Sorrell was known for his aggressive business tactics and was willing to take risks to grow the company. He made a number of high-profile acquisitions, including the acquisition of J. Walter Thompson, one of the oldest and most respected advertising agencies in the world.
  • Sorrell was also an early advocate of globalization and helped to expand WPP’s reach into emerging markets such as China and India.
  • He was named one of the “100 Most Influential People in the World” by Time magazine in 2005 and has been recognized for his contributions to the advertising industry.
  • Sorrell was known for his high salary and was one of the highest-paid CEOs in the UK. He was also a major shareholder in WPP and owned a significant stake in the company.
  • In 2018, Sorrell stepped down as CEO of WPP amid an internal investigation into his conduct. He later founded S4 Capital, a digital advertising and marketing firm.
  • Sorrell was known for his strong leadership and vision, and was credited with transforming WPP into a global advertising powerhouse.
  • He was a pioneer in the use of data and technology in the advertising industry and helped to lead the shift towards digital marketing.
  • Sorrell was also a vocal advocate for creativity and innovation in the industry, and was known for fostering a culture of entrepreneurship within WPP.
  • Despite his success, Sorrell was not without his critics. Some accused him of being too focused on shareholder value and of neglecting the needs of clients and employees.
  • Despite the controversy surrounding his departure from WPP, Sorrell remains a highly respected figure in the advertising industry and is widely regarded as one of the greatest business leaders of his generation.

Lessons that can be learned from Sir Martin Sorrell’s life and business career

Here are a few lessons that can be learned from Sir Martin Sorrell’s life and business career:

  • Take risks and be willing to make bold moves: Sorrell was known for his willingness to take risks and make bold moves in order to grow his business. He was not afraid to make acquisitions or enter into new markets, even if it meant facing uncertainty or failure.
  • Embrace change and adapt to new technology: Sorrell was an early advocate for the use of data and technology in the advertising industry, and he recognized the importance of adapting to changing market conditions. By embracing change and staying ahead of technological developments, he was able to keep WPP at the forefront of the industry.
  • Foster a culture of creativity and innovation: Sorrell was a strong believer in the importance of creativity and innovation in business, and he fostered a culture of entrepreneurship within WPP. By encouraging his employees to think creatively and take risks, he helped to create a dynamic and innovative company.
  • Focus on the customer: Although Sorrell was known for his focus on shareholder value, he also recognized the importance of meeting the needs of clients and customers. By prioritizing the satisfaction of his clients, he was able to build long-lasting relationships and maintain WPP’s success.
  • Maintain strong leadership skills: Sorrell’s strong leadership skills were key to his success as CEO of WPP. He was able to inspire and motivate his employees, and was known for his ability to make tough decisions and provide clear direction for the company.
  • Think globally: Sorrell was a pioneer in the globalization of the advertising industry and helped to expand WPP’s reach into emerging markets such as China and India. By thinking globally and building a diverse team, he was able to capitalize on new opportunities and grow his business.
  • Be resilient and persistent: Sorrell faced many challenges and setbacks throughout his career, but he never let these setbacks hold him back. He remained resilient and persistent, and was able to overcome obstacles and continue growing his business.
  • Emphasize the importance of culture: Sorrell was known for his emphasis on culture and values within WPP. He believed that a strong company culture was essential to success and worked to create a positive and collaborative environment within the company.

Sir Martin Sorrell Quotes

Sir Martin Sorrell is a British businessman and the founder of WPP, a multinational advertising and public relations company. Here are some quotes attributed to him:

  1. “The future belongs to those who can sense change and respond to it.”
  2. “The key to success is to always be learning and to never stop adapting to the changing market.”
  3. “Innovation is the key to success in business. You must constantly be looking for new ways to improve and evolve.”
  4. “To succeed, you must have a clear vision and the determination to see it through to the end.”
  5. “The most important thing is to never give up and to always keep pushing forward, even when faced with challenges and setbacks.”
  6. “In order to succeed, you must be willing to take risks and embrace change.”
  7. “The key to success is to always be learning and to never stop striving for improvement.”
  8. “To succeed in business, you must be constantly adapting to the changing market and customer needs.”

You can buy our book “Behind the Scenes: Fun Facts About Iconic Entrepreneurs” on Amazon or email us: connect@subprofit.com

Sir Martin Sorrell, The Maverick of Madison Avenue. Behind the Scenes: Fun Facts About Iconic Entrepreneurs. Subprofit Book